THE DIGITAL FUTURE OF HISTORY

Our country's history is marked by visionary entrepreneurs and dreamers who have shaped our way of life and work. While some already possess a diverse collection of documents that can reconstruct the history of their business, it is no longer sufficient in today's digital age. The future of businesses lies in the digital realm. Having a structured online presence is crucial, just as being able to convey one's history serves as evidence of uniqueness and authenticity. Recognizing the importance of the virtual dimension represents a competitive advantage in expanding networks, both internally and externally, to share company values.

WHO IS IT FOR

The Made in Heritage Story project targets companies that are aware of their original, valuable, and successful past and seek to showcase their history as a valuable corporate asset.

CONTEXT AND OBJECTIVES

Renowned companies like those representing the Made In Italy brand owe their success to their ability to draw from their past, treating heritage as an inherent asset. Consider, for instance, documentation related to patents, design projects, or fashion collections. Many entities within the Italian industrial and productive landscape hold significant stories, often unexplored and concealed within archives, company museums, private collections, or solely preserved in the memories of key individuals. The objective of the Story project is to establish an entrepreneurial model for managing corporate history through digitalization. This model aims to highlight the enduring continuity of corporate values over time, reinforcing the brand's reliability and quality as it extends into the future.

ACTIVITY DEVELOPMENT

The crucial step in implementing the Story project involves constructing and reorganizing the historical archive, which encompasses documents, prototypes, finished products, promotional materials, communication materials, drawings, photographs, and oral testimonies. However, the pivotal aspect of this endeavor lies in the digitization process, enabling the swift translation of all pertinent materials into the virtual world for the reconstruction of the company's past. This creates various tools to enhance the company's presence, including physical and virtual company museums, communication content (including social media), archives for product development, and internal training resources.