PROMOTE YOUR BRAND, DIGITIZE THE PAST

Heritage represents the cultural legacy that encompasses everything passed down from the past, defining the l’identity of a people, a region, and especially a company.
By recovering and digitizing historical materials and establishing corporate archives, companies can promote their image and strengthen their brand by communicating their unique corporate culture, values, traditions, and successes.

WHO IS IT FOR

The Made In Heritage Marketing project targets marketing departments within companies, communication agencies, Web Agency, SEO Consultant, and anyone interested in creating original content for communication and search engines.

CONTEXT AND OBJECTIVES

The ability of companies to convey their identity and culture, highlighting the initiatives that set them apart and distinguish their brands and products, forms the foundation of Heritage marketing. This strategic approach to communication and sales leverages the company's history.
Heritage serves as a bridge between the past and the future, making the past relevant to contemporary activities and strategies.

The Made In Heritage Marketing project aims to transform historical heritage into a tangible corporate asset, generating fresh content and utilizing new languages that strengthen relationships with customers and stakeholders. 

ACTIVITY DEVELOPMENT

By utilizing the historical materials collected and preserved by the company, often organized within company archives and museums, targeted digitization efforts can be implemented to create compelling stories for multimedia communication. The company narrates its own story, communicates its message, and reinforces its brand through storytelling activities that encompass various aspects, including the selection of notable brands, iconic products, images, packaging and merchandising that evoke emotional connections with customers through nostalgic recollections (retro-branding). Additional activities may include celebrating anniversaries and awards, participating in exhibitions, fairs, workshops, and cultural events, engaging in sponsorships, establishing company museums, creating virtual tour itineraries, and enhancing historical sites and industrial archeology.