By digitizing cultural heritage we tell unique stories, handed down for generations
MADE IN HERITAGE
For some companies, heritage is a proper asset for the development of their products. Think of the use of patents, design projects, fashion collections and a lot of documentation inevitably generated in the company's activities.
Some, especially among the most celebrated companies of the Made in Italy, owe their success to the ability to draw from their past.
The European Industrial and manufacturing reality is made up of a vast panorama of companies with important stories, often unexplored and hidden in archives or in private collections.
Made in Heritage addresses these companies with an original proposal aimed to gain an advantage from their history.
Today, it is common knowledge that only what is searchable on the Internet exists. Made in Heritage challenge is to bring out present and past content while creating new one, digitizing the corporate heritage through the employment of the best technologies.
Digitization and internet technologies can transform the material world of documents and objects, witnesses of the company's history, into the virtual world of the web where it is easy to reach a wide audience and where new valuable content will emerge.
The enhancement of the corporate heritage, can realize the following objectives:
- the archive as a corporate asset;
- the archive for research and development, and bearer of know-how;
- the company museum, a tool for identity, training and experimentation
- the branding recognition.
The turning point of the digitization process lies in technologies, with artificial intelligence algorithms being one of them, playing an irreplaceable role in simplifying the conversion from physical to virtual and the development of online search engines.
The model
The MIH project proposes an exclusive, visionary, and sustainable business model for the enhancement of unique and accessible corporate heritage. It serves as an identity tool for all stakeholders, allowing the return of knowledge and values to local and national communities.
Supported by a consortium of qualified companies with expertise in digitization and the enhancement of historical assets, companies can implement this entrepreneurial project dedicated to their history, brand, products, and key figures.
Fields of Application
The MIH project proposes an exclusive, visionary and sustainable business model for the enhancement of a unique and accessible corporate heritage, an identity tool for all the company's stakeholders, capable of returning knowledge and values to local and national communities.
Supported by a pool of qualified companies with experience in the field of digitization and enhancement of historical assets, companies will be able to implement this entrepreneurial project dedicated to their history, brand, products and protagonists.
